http://www.qualifiedremodeler.com/interactive/2006/10/18/ready-set-sell/ Welcome to Market Memo, your source for current trends, notes, and analysis of the U.S. remodeling market. Wed, 20 Aug 2008 16:19:20 +0000 http://wordpress.org/?v=2.3.3 http://www.qualifiedremodeler.com/interactive/2006/10/18/ready-set-sell/#comment-136 Dan McDowell Fri, 20 Oct 2006 14:21:08 +0000 http://www.qualifiedremodeler.com/interactive/2006/10/18/ready-set-sell/#comment-136 If a 6% commission is all that you can pay a good salesperson, how do you expect to entice one? As you said, you are turning over qualified and expensive leads to this person. How can you trust someone that you got on the cheap to handle them correctly? If you want to grow your company, you have to have the people that will generate the business. These people are not cheap, but they will generate the dollars to pay for themselves. If you don't have any business, you don't have a company. Good salespeople will generate the business for you. You mention training them in-house. Training is a specialty, the same as sales, accounting, advertising and the same as owning the company. Would you expect to be able to train people to do these tasks. Why do you expect to be able to train people to sell? Hire the best and pay them the right amount to keep them happy. If they are paid on commission, they only get a percentage of the amount they sell. So they are paid on production. If they raise the income of your company, they raise their own income, anjd you can afford to grow. If a 6% commission is all that you can pay a good salesperson, how do you expect to entice one? As you said, you are turning over qualified and expensive leads to this person. How can you trust someone that you got on the cheap to handle them correctly? If you want to grow your company, you have to have the people that will generate the business. These people are not cheap, but they will generate the dollars to pay for themselves. If you don’t have any business, you don’t have a company. Good salespeople will generate the business for you.
You mention training them in-house. Training is a specialty, the same as sales, accounting, advertising and the same as owning the company. Would you expect to be able to train people to do these tasks. Why do you expect to be able to train people to sell?
Hire the best and pay them the right amount to keep them happy. If they are paid on commission, they only get a percentage of the amount they sell. So they are paid on production. If they raise the income of your company, they raise their own income, anjd you can afford to grow.

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