Like hammer on nail, Larry Judson is very direct when he speaks about his business. He has spent a lifetime in the remodeling industry and has formed opinions that are as solid as a slab foundation. You get the sense that his knowledge is backed up by experience and results.

When asked about the importance of consumer financing in his remodeling business, his answer was crystal clear.

“Consumer financing is of paramount importance and its importance is indisputable,” said Judson, president and CEO of K-Designers, a company he founded almost 30 years ago with his brother, Lee Judson. “If you want to excel in this business you have to do consumer financing well.”

Judson has used a strong financing program to build one of the nation’s top remodeling companies. K-Designers has offices in 11 Western and Mid-w estern cities and operates in 18 states. The company recently topped $65 million in annual installed revenue.

“Larry is a very incisive person,” said Bruce Christensen, vice president and general manager of GE Money — Sales Finance, K-Designers’ financing partner for many years. “He understands what consumers want and how they think, and he has translated that understanding into nearly 30 years of business growth and success.”