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An Authentic Cafe
Client’s vision for a Paris café helps Kaiser Building Co. succeed with flair in Princeton, N.J.



Because everything is made of ice cream, Halo Fete required heavy-duty freezer cases. As a result the HVAC system was upgraded to keep the store cool to counter the hot air kicked out by the freezer units.
From behind the counter, a number of details emerge: the Italian Carrera marble countertops, the brass hardware and of course, the cafe-styled tables and chairs. The lower ceiling with real wood beams added a genuine intimacy to the surrounding, like a real cafe in Paris.
Above, a good look, at the mosaic tile floor. Built next to a sister retail establishment, Halo Pub, patrons of both stores can go back and forth between the two places, below, without going outside. Authenticity permeates the project including these five-panel doors in back.
Inventiveness also played a big role in the design success of the cafe. The wainscoting above was created by using “barge board” mixed with a thin strip of beading. A faux finisher added extensive detail to the Corinthian column heads and elsewhere in the store.

Every remodeler, at some point, runs into a project and a client they really enjoy. For Michael Kaiser, GMB, CGR, of Kaiser Building Co., Cranberry Township, N.J., the client is a well-connected and successful businessman, Jerry Reilly, and the project was to build a retail location to sell ice cream pastries and coffee.

Reilly, says Kaiser, is one of those rare guys with a unique vision whose track record encourages others to follow in directions they otherwise might question. Before commissioning Kaiser and his team to build his third retail establishment, each focused around the theme of dairy, coffee and pastries, Reilly had built a mini farm, complete with silo in the heart of Trenton, N.J. This became Halo Farm and is where Reilly began bottling locally raised milk as well as drinks and ice cream. The silo element of the building is, in fact, a storage tank for milk.

The second project was to build, a high-end, soft-serve ice cream parlor in the style of an English pub. Naturally it was called Halo Pub. The English pub is the real deal, but instead of serving heavy English ales and beer on tap, the fare is “ice cream on draught.” Patrons of Halo Pub sidle up to a new bar that was aged to look as if it had been there for 150 years. The authentic look, in part, was accomplished by painstakingly covering it in layer after layer of varnish and paint. A fair measure of ingenuity was involved as well. The front of the bar was constructed in large part of a several old, five-panel doors that had be salvaged, stripped and mounted on their sides before being trimmed out with detailed trim work. The doors, mounted on their sides, look so much like paneling that a double-take is required to verify that what you are seeing is a door.

Kaiser had worked with Reilly on each of these projects and had found Reilly’s drive for authenticity in each of the themes that he picked a real positive.

“Reilly is an interesting businessman,” says Kaiser. “He is into small volume but high quality. It is amazing that for someone doing small volume and high quality, the price is really low. That is one of the remarkable things. You could go in and get a cup of coffee for a buck. In Princeton, Starbucks is $3. He brags about his stuff too. He’ll say, ‘I use real beans. I know what Starbucks does to theirs. Mine is better.’ ”

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