Set up a plan for what you are going to say on the social media sites and make sure your message is consistent across the various sites and consistent with the policies of your office.

Run your social media marketing plan by your legal department in advance. Although sometimes lawyers can put a damper on things, it is better to be safe than sorry.

Never hit “post” without re-reading your message several times. If it is an important statement about your company or product, have someone else read it also.

Establish policies regarding what kind of messages you’ll accept on your blog, especially if you are asking your employees to post to the site. Someone using four letter words and then identifying themselves as your employee does not paint the best picture.

Limit your employee’s time spent on social media sites, even if it is for your business. These sites are addicting and hours can add up quickly.