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Top 200 Focus: More Leads
Lead generation is No. 1 challenge — and opportunity — for exterior specialty contractors.
In 2007, the No. 31 company on the 2006 Specialty 200, American Siding & Window Systems, will focus, among other things, on using emerging technology to mine new sales from old leads. From left: Pat Pagano, Colleen Pagano, Mike Pagano, Dennis Bracewell and Leonard Pagano.
Rick Musto, R.F.M Construction, Fresno, Calif., No. 127 on the list, represents some of the many full-service firms who derive more than 50 percent of their revenue from exterior home improvements. R.F.M. offers patios, sunrooms, windows, siding and roofing under its Patio King division. For Musto, the key will be more advertising but also an increased focus on creating happy customers. “Our focus will be to make sure that every job is done correctly,” says Musto. “That is what will drive new business.” To view "The specialty 200" list, click here. |
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