DES MOINES, Iowa and GOLDEN, Colo. -- July 28, 2009 -- Meredith Corporation (NYSE:MDP) , a media and marketing company serving American women, and ServiceMagic.com, an online destination for homeowners to find reliable contractors and an operating company of IAC/Interactive Corp. (NASDAQ:IACI) , announced a multi-media partnership that combines Meredith's home improvement inspiration and content with ServiceMagic.com's national database of 60,000 prescreened and customer-rated home service professionals. The partnership is a fully-integrated solution that capitalizes on the market leadership of both organizations and involves content and revenue sharing.

The arrangement pairs the Meredith Women's Network -- a Top 5 online female network of Web sites including well-known, home-related properties inspired by the Better Homes and Gardens brand such as BHG.com, DIYadvice.com, Kitchenbathideas.com and Remodelingcenter.com -- with ServiceMagic.com's network of prescreened local service professionals. Meredith's premium sites, which draw 16 million unique visitors each month, will now feature a fully-integrated, customized find-a-pro tool powered by ServiceMagic.com. The free tool will allow consumers using Meredith Web sites to link directly to ServiceMagic.com's database of top-rated local professionals.

ServiceMagic.com began operations in 1999 as a way to simplify the task of finding a reliable home service provider. To date, it has made more than 12 million matches between homeowners and members of its prescreened and customer-rated network of service providers. ServiceMagic.com's screening process includes licensing verification as well as general liability insurance and background checks.

"This agreement brings together the two major elements of any home improvement project - inspiration and the right professional to make it happen," says Craig Smith, CEO of ServiceMagic.com. "The millions of homeowners who look to Meredith for design ideas now have a reliable source for finding the specialists to make their projects a reality. It takes a home project from inspiration to installation."