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Baby Boomers Want Convenience and Energy Efficiency
Suburban living with amenities

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September 15, 2009 - A survey released reveals that 55+ Americans would prefer suburban living in single-story homes with amenities, particularly high-speed Internet access, for their later years, and they don't consider "universal" design a priority.  These are some of the findings from 55+ Housing: Builders, Buyers, and Beyond, a survey conducted by the National Association of Home Builders (NAHB) and the MetLife Mature Market Institute, which asked owners and renters about their current homes and the types of homes, communities and features they prefer as they age.

 

The survey also questioned builders about specific features provided in new homes and how much customers are willing to pay for them, which revealed interesting contrasts.  While builders seem to be providing more universal design features (lever-handle/door knobs, wider doors and hallways, a full bath at the entry level), consumer preferences don't reflect an equal appreciation of such items.  Consumers indicate they want amenities such as non-slip floors, larger medicine cabinets, lower kitchen cabinets and emergency call buttons, but those features are not as widely included in new homes.

 

On other issues, builders and consumers are closer to agreement.  Consumers clearly want to be close to community resources like shopping and medical services; builders and developers have responded by placing communities accordingly.  Builders are providing more energy-efficient and environmentally sensitive features.  While many consumers note that they are conceptually supportive of these efforts, fewer indicate a willingness to pay significantly more for "green" homes.

 

"The data suggests that builders will have to be more tuned in to consumer needs, but potential buyers may be somewhat shortsighted as well," said Sandra Timmermann, Ed.D., director of the MetLife Mature Market Institute.  "The homes consumers say they want may present difficulties for the long term as they age in place.  They prefer the suburbs and the country, but these areas generally lack public transportation.  Universal design is not a strong preference, but they'll need greater accessibility later on.  Aside from recognizing that one-story homes will be best for their later years, customers may be somewhat unrealistic."

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