Van Millwork of Bellingham, Mass., a provider of cabinetry and architectural millwork has introduced the Van Mantel Collection, 14 distinct traditional and contemporary mantel designs plus four adjustable mantel styles. The Van Mantel Collection complements Van Millwork's custom cabinetry, coffered ceilings, paneled walls and other elaborate architectural millwork products.

Unlike other lines that only offer pine, poplar or oak, the Van Mantel Collection is crafted from the highest selection of any wood species, including Brazilian cherry and Santos mahogany, and is available in paint grade or stain grade. The collection enables fireplace retailers to move beyond the standard mantel to offer a wide variety of quality crafted custom designs to their customers.

"Van Millwork's goal is to work with retailers to grow their business by offering a wide range of products to their customers," states Van Millwork's director of marketing, Jennifer Driscoll. "With Van Millwork and Van mantels, retailers can now offer customized mantels and build volume sales with add-on purchases such as cabinetry, shelves, built-ins and much more to compliment their mantels. We are also providing retailers sales tools including marketing materials, discounted and free displays, on-site sales training, and a competitive SPIF program."