HACKETTSTOWN, NJ and KETTERING, OH -- March 5, 2009 -- GE Money and the National Kitchen and Bath Association (NKBA) announced a multi-year relationship to provide consumer financing. The Home Design program, a revolving credit program backed by GE Money’s Sales Finance unit, is now available nationwide through NKBA dealer, designer and builder/remodeler members.

NKBA members can choose the GE Home Design program that best fits their business needs by calling 866-209-4457 or visiting www.gemoney.com/homedesign. Programs are available for both product purchases and customers making purchases that involve a larger kitchen or bath project. The credit program does not require transaction fees on standard sales.

"Having a credit program is a great way to increase customer awareness and loyalty with NKBA member businesses," said Suzie Williford, 2009 NKBA president. "We’re pleased to offer our members a resource to help their customers finance home improvements."

"Consumers will be pleased with the variety of financing options the NKBA Home Design program provides," said Greg Pittman, vice president and general manager, GE Money – Sales Finance. "Now, they have a way to make home improvements today while spreading out the cost of these enhancements in monthly payments that fit within their budgets."