70 Percent of Consumers Improved Home in 2020
A new study by Xiaomi, a global leader in smart devices, found that since March 2020, 70 percent of consumers have reported making changes in their living environment due to spending more time at home during the pandemic, and more than half (51 percent) have reported purchasing at least one smart device during that period.
Stay-at-home orders changed the very notion of how people interact and live in their homes, driving people to reconfigure their physical space to meet new functional requirements, including working and learning at home, creating at-home gyms, or finding new ways to relax and enjoy themselves.
The survey found that 3 out of 5 respondents said that since their leisure and work environments have become one, it has become harder to carve out personal space to relax and find joy at home. Of those, 82 percent adapted a room for working from home during COVID and 79 percent reconfigured at least one room.
“Smart living has always been about reimagining and optimizing physical space to solve problems and adapt to new realities… and we’ve seen this adoption accelerate in 2020,” said Daniel Desjarlais, Global Product Marketing Manager, Xiaomi.
This is true, he said, “… whether it’s adapting or creating new uses for old spaces, such as office space or classrooms, or just creating a more streamlined home that is easier to manage and control.”
Key survey findings include:
People had to adapt existing spaces to serve new purposes, particularly younger generations.
Makeshift spacing arrangements were widespread across all age groups, with nearly two-thirds (66 percent) of all respondents saying that they had to use makeshift spacing arrangements in response to staying home more during the pandemic.
This was particularly pronounced among Gen Z and Millennials — 91 percent of Gen Z consumers and 80 percent of Millennials indicated this was something they were forced to do.
For many, these makeshift solutions may end up being permanent.
60 percent of consumers say they plan to continue using their home for activities typically performed elsewhere, even after a COVID-19 vaccine is widely available. If stay-at-home orders go into effect again in 2021, nearly 2 in 5 (39 percent) of consumers have reported that they want to upgrade their devices and 41 percent will adapt a room.
Increased time at home during COVID-19 drove significant changes and desires for how people lived in, interacted with, and designed their homes due to the unprecedented changes of 2020.