Agreement Expands Wolf’s Decking Distribution in Midwest

by Kacey Larsen

IRVING, Texas—Wolf Home Products announces a new agreement with PrimeSource Building Products to expand the distribution of Wolf’s PVC decking to customers throughout the Midwest. Per the new agreement, PrimeSource will immediately expand distribution through its Chicago center, which services dealers in eastern Wisconsin, Iowa, Illinois and northern Indiana.

“Our partnership with PrimeSource has been a successful one,” says Robert Lett Sr., Wolf Home Products’ vice president of national sales & marketing. “PrimeSource has show itself to be a favored distributor in the Midwest, and Wolf has a unique, high-quality product with the supply to keep up with demand in this expanded area.”

Early in 2016, Wolf Home Products and PrimeSource conducted extensive research on the market and found a widespread acceptance of synthetic decking in the Midwest. PrimeSource has been distributing Wolf decking through parts of the Midwest since August 2016 via its Minneapolis distribution center.

“This partnership allows us to expand our offering contiguously, and in doing so, to better serve our customers,” says Tim Schory, regional vice president for PrimeSource.

More information about Wolf Home Products can be found here.

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