Artificial Intelligence: A Pathway to More Efficient and Effective Marketing

by Emily Blackburn

Amy Zimmerman

Amy Zimmerman is the chief marketing officer of Tundraland | Leaf Home, a leading technology-enabled provider of home solutions. Zimmerman gave a presentation on artificial intelligence and its use in marketing for home improvement contractors who attended FAST Remodeler Live. The presentation was delivered on May 10, 2022 in Baltimore.

AI is an umbrella term for machines capable of perception, logic, and learning. Zimmerman walks the audience through a series of examples on how to use AI to improve one’s marketing performance and create more effective marketing. QR

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