A new survey from Flipp, reveals that more than 75 percent of households across the U.S. and Canada are planning at least one home improvement project this spring. 

Even with the current COVID climate, shoppers are planning to set aside a budget for sprucing up their home. Nearly 80 percent are planning to spend between $100 to $5,000 for indoor projects, while over 60 percent of respondents are planning to spend up to $500 on outdoor renovations. 

“From indoor DIY projects to outdoor patio makeovers, our focus is to generate awareness for the shopping event that no one’s heard of and inspire consumers to get started on their home DIY renovation project now,” says Flipp’s Nafisa Kassam.

Additional findings from the survey revealed: 

  • The majority of home improvement projects in the U.S. will get started in March through May, while Canadian residents are more likely to wait to kick things off between April through June.
  • 90 percent of shoppers have flexible budgets to ensure they get the job done right. Most projects will take at least two weeks to complete.
  • Many consumers plan to tackle more than one room, most commonly the shared spaces in the home. Nearly 40 percent plan to do work on the living/family room.
  • 88 percent of shoppers will conduct research on the products they need, suggesting their home improvement purchases are not impulse buys.
  • The top 3 categories for home improvement inspiration include:
    • Online brochures/lookbooks
    • Store websites
    • Social media
  • Over 40 percent of residents in both the U.S and Canada groups shared that product quality is the most important factor in their purchasing decision (followed by price), and it is important for them to see the product in person before making a purchase.
  • Given the need to evaluate the product in person, the majority of purchases will be made in stores and showrooms. However, getting the project done is important; therefore, if lockdowns prevent in-store shopping due to COVID 19, the majority will switch to online shopping rather than abandoning the purchase. When the latter circumstance presents itself, the shopper will conduct additional online research to ensure they are purchasing what they need.

The consumer insights survey was conducted using an online panel from January 21st to 25th, 2021 and polled a sample of 2,000 U.S. and Canadian residents, focusing on consumer shopping trends, preferences and purchasing drivers for this spring. The survey was conducted by Flipp, a technology company for online shopping. To learn more about the survey or Flipp go to corp.flipp.com. QR

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