BSH Hosts Conference On E-Business

by WOHe

BSH Hosts Conference On E-Business

Huntington Beach, CA BSH Home Appliances, the corporate parent of
the Bosch, Thermador and Gaggenau appliance brands, hosted its
distributors for a recent conference on the “challenges and
opportunities” of the technological revolution, the company
announced.

The intensive two-day seminar in nearby Newport Beach was the
first of its kind ever conducted by the company, and the first of
its kind in the appliance industry, according to BSH.

The conference consisting of presentations and interactive
workshops examined the 
evolution of electronic business, the integration of e-strategies
into today’s business models, and related legal issues, the company
added.

“It is highly critical for us and our business partners to add
value for our customers in cyberspace,” said Michael Rockstroh, BSH
senior v.p./marketing.

“It was our intent that through a process such as this we could
structure a mutual approach to
e-business,” Rockstroh added. “We know that the Internet is already
an integral part of the consumer’s purchasing process, but there
are so many more opportunities for leveraging the Internet to
create efficiencies and together serve the marketplace.”

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