BSH to Expand Appliance Factory In North Carolina

by WOHe

BSH to Expand Appliance Factory In North
Carolina

New Bern, NC BSH Home Appliances, the parent company of
Thermador, Bosch and Gaggenau, has embarked on a $154-million
expansion of its New Bern, NC manufacturing facility.

Company officials, who announced the plan during groundbreaking
ceremonies at BSH’s 100-acre site here last month, said that the
expansion project is expected to add 1,400 new jobs and upgrade the
factory’s production capacity to include cooktops, hoods and
ventilation products. The expansion will take place in three phases
and is expected to be completed within five years, the company
said.

The production of ranges will begin early in 2003, with washers
and dryers to follow, company officials added.

“BSH has undertaken this expansion to meet the increasing demand
for our products in the North American white goods market, and to
meet our objective to be the primary supplier of high-end
appliances,” said CEO Hans-Peter Haase.

“The expansion symbolizes . . . that we are very dedicated to
the high end of the U.S. appliance market,” added senior
v.p./marketing Michael Rockstroh.

BSH Home Appliances, founded in 1967, is the U.S. subsidiary of
BSH Bosch und Siemans Hausgerate GmbH of Munich. The company’s U.S.
headquarters are based at the site of Thermador, in Huntington
Beach, CA.

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