Cambria Launches Website

by ashaw@solagroup.com

MINNEAPOLIS, MN – Cambria’s Website, CambriaUSA.com, includes interactive motion design that is neither video nor flash. Instead, users can build their dream kitchen portfolio through animations, not only on desktop browsers, but even on tablets like the iPad.
Users can now peruse Cambria’s 96 colors by attributes such as color, texture, backlighting, marble designs and jewel designs. For example, if a homeowner wants a color that is dark, with heavy texture and contains a marble design, he or she can narrow it down to find the best options to fit those desires.
The new CambriaUSA.com introduces a tool for designers, the Mood Board, allowing them to draw in assets from Cambria’s partnered brands and upload their own inspirational photos to the
board. Working from the colors of a client’s heirloom vase, to a photo they shot while on a trip to Capri, this tool helps designers tie it all together. Designers can also build a Resource Kit that contains their colors, specs and other product information, all packaged into a personalized PDF that can easily be shared with clients.
A similar tool, the Dream Board, allows all consumers to mix and match Cambria colors, backsplash options and Benjamin Moore paint colors with hardware, appliances, cabinetry and flooring. Users can then share their Dream Board with others through email and social media channels.
Users can experience the new Cambria website at CambriaUSA.com.

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