Carolina Exteriors Plus

by Emily Blackburn
 Wesley Newton

Detroit, Mich.
GQ All-time Recommend Rate: 96%
GQ 2021 Recommend Rate: 96%
Number of Jobs in 2021: 128
Type of Firm: Specialty Replacement Contractor
CEO: Wesley Newton

Business technology and business software are offering new ways for remodelers and home improvement professionals to improve client experience and customer satisfaction. In what ways are you using software or technology to improve client experience?:

We have implemented technology and software usage in all of Carolina Exteriors’ processes and departments. It can be presented early on in the CRM and throughout the duration of the valued customer’s project leading up to the Guild Quality Survey.

Rising costs for labor and building materials along with higher inflation on everything else is forcing remodelers and home pros to raise prices dramatically. Tell us about the most effective ways you are passing along these rising prices to your clients?:

Informing the Valued client ahead of time with strategic information and instituting processes that have demonstrated over the years are effective ways to keep the client well informed and up to date.

Supply shortages have required you to ask clients to go back and pick another finish or building material. What are your tips for handing these product trade-off conversations?:

It’s establishing an effective and proactive team keeping the contracts up to date before reaching the customer and presenting any new official clauses regarding the unavailability of product or material and the substitution of said material or products to the client.

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