Consumer Color Palette for 2002 Detailed by CMG

by WOHe

Consumer Color Palette for 2002 Detailed by
CMG

Alexandria, VA Technology and nature are two forces that will
continue to remain powerful and continue to counterbalance each
other when it comes to determining consumer color preferences for
2002.

That’s the view of the Color Marketing Group (CMG), which last
month released a 2002 “Consumer Color Directions Palette” which
predicts that popular colors will be “lighter, softer and more
complex” in homes, fashions and elsewhere over the next two
years.

The CMG, headquartered here, is an international not-for-profit
association of some 1,600 color designers that identifies and
forecasts color as much as three years in advance.

“The technology revolution continues to accelerate the pace at
which color evolves in the marketplace,” said CMG president Hall
Dillon. “While blue will maintain its enviable position as the most
important color of the decade, orange is foreseen to be the hue of
optimism and happiness in 2002. It will be popular in all age
groups.”

According to the CMG, the influence of nature on the 2002 color
palette “is deep-seated and will counterbalance the strong effects
of the technology revolution.”

“This dynamic relationship reflects a strong and consistent
desire [by consumers] to balance the sensory overload from
technology with the need for human sensory experience,” the CMG
said.

The organization noted that, while watery, aquatic blues
continue to be important, botanical blues will begin to emerge
[and] yellows and greens inspired by fruits, vegetables, grains and
grasslands will remain strong.

The CMG also commented that a strong Latin flavor will be a
consistent theme of the 2002 color palette, with additional
influences from Morocco and Italy.

This will result in the appearance of “romantic and passionate
earth-connected colors” such as lively reds, yellows and oranges,”
the CMG said. “The strong appeal [of these colors] to the younger
generation will spill over to the Baby Boomers as a spirited, fresh
new look,” the association added.

New advances in the field of color and design are driving the
development of new pigments, materials and products, “allowing
designers to innovate with texture and special effects like never
before,” the CMG observed, noting that “designers can no longer
separate special effect and color” and that most of the colors
forecast for 2002 are “just as important in a pearl finish as they
are in a flat color.”

“Consumers are increasingly intrigued by products and spaces
that are sensory,” said Consumer Color Directions co-chairman
Terrie Buch-O’Dell, of the Odenton, MD-based Nevamar Decorative
Surfaces. “Special effect finishes allow us to experience color in
dimension, and that seems to be fueling the demand for pearlescent,
iridescent, metallic and textured finishes,” Buch-O’Dell added.
“Special effect finishes add perceived value, and have become an
expected product attribute in the mind of today’s consumers.”

Among the “fresh, clean, adaptable” colors being forecast by the
CMG for 2002 are the following:

  • Rosa Roja: A multi-cultural, non-synthetic and romantic red
    with a strong Latin influence.
  • Langostino: A color that bridges orange, pink and red, yet
    remains “softened and veiled.”
  • Tiger Lily: A complex and multi-dimensional orange, “combining
    the vibrant florals of nature with the glow of a quiet
    fire.”
  • Tangy: A natural, yet clear, orange.
  • Eureka: A cool yellow that is “supernatural and strong, yet
    provides an energized contentment.”
  • Pineapple: A pale, luminescent yellow with organic
    overtones.
  • Lemoncello: A hybrid that combines nature with technology to
    result in “a sophisticated yellow with a calming
    influence.”
  • Gingko: The botanical green of dried grasslands, “bridging the
    fresh excitement from mustard greens with the relaxing feel of a
    forest’s treasured mosses.”
  • Mesa Verde: A color that represents “the return of true green
    [that is] natural and refreshing.”
  • Oxygen: A silver influence on an aquatic blue.
  • Blue Bayou: The shift of classic navy “toward an updated
    techno-version of blue with a metallic, watery sheen.”
  • Fathom: A bridge of green into blue, this peaceful and serene
    color “addresses the evolution of teals inspired by
    blue.”
  • Essence of Lilac: A pale botanical blue with a hint of
    lilac.
  • Moon Shadow: A hueful neutral that “provides a respite from
    technology and reflects our fascination with atmospheric
    grays.”
  • Chocolate Raisin: A rich, elegant blending of brown into
    black.
  • Sycamore: An “edgy but luxurious” evolution of a classic
    neutral brown.

As sales manager for a kitchen and bath distributorship in the
post-World War II years, I was favored with occasional visits from
executives connected with most of our suppliers. Invariably, their
conversations turned to the subject of “market penetration.”

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