The Farnsworth Group and Home Improvement Research Institute (HIRI) have partnered to provide manufacturers and retailers with consistent updates specifically on COVID-19’s impact on the home improvement industry. Our team is fielding weekly surveys to 1,000 DIYers and hundreds of Contractors to get a consistent pulse on project behaviors and implications of COVID-19.
OUR WEEKLY DIY INSIGHTS
We’ve seen a steady increase in the percentage of DIYers doing projects the prior week. Intent remains strong as many homeowners continue to be at home and have disposable income being shifted to home improvement in lieu of entertainment, travel or retail.
COVID-19 is having a direct impact on DIYers starting projects. Being home is of course the main motivator, but large portion are also doing projects themselves instead of hiring a contractor.
In-store purchases have leveled off in recent weeks. However, online purchases continue to increase and take more share of overall purchases. This continues to put pressure on Manufacturers and Suppliers to meet channel and delivery expectations.
DIYers are planning to complete projects in the coming weeks, and it holds true for all generations and regions.
Those small, more complex projects such as plumbing and HVAC are seeing increases on DIYers planning to do those projects. This may continue so long as DIYers are hesitant to have contractors in their home, yet want or need work to be done.
DIYers are becoming less concerned about the negative impacts COVID will have on their lives. This may bring about more confidence to complete DIY projects going forward. In fact, many DIYers expect to do more and spend more than they normally would on DIY activities.