Criner Remodeling

by Emily Blackburn

Newport News, Va.
GQ All-time Recommend Rate: 98%
GQ 2022 Recommend Rate:
Number of Jobs in 2022:
Type of Firm: 
Paul  Criner

QR: Your team was able to achieve high rates of customer satisfaction during the pandemic, a time of greater scrutiny because clients were at home more. There were also supply-chain delays. What measures did your firm take to maintain client satisfaction?

During the pandemic, when working with clients who had switched to working from home, communication became our biggest focus. With supply chain issues as well as scheduling issues with trade contractors the only thing that we could do to maintain our good relationship was to prep the clients for delays and update them as soon as we knew something was coming. As with everything it’s best to prep people for the worst-case scenario so you have a low bar to sail over.

QR: Firms with happier employees have higher levels of customer satisfaction. What are the top ways you are able to keep your employees happy and satisfied?

Our employees are very satisfied with their work and in our work environment. We make sure that we have a company Cinco de Mayo party or a 4th of July cookout every once in a while to maintain a good sense of comradery. In this industry, it’s easy to get disconnected from the guys working on the job site, and that type of party is needed to build the right kind of business community.

QR:Purpose driven” companies, those that exist to effect change or take action on something bigger than their products or services, attract a younger, higher skilled employees who tend to be more engaged workers. Some firms connect their “purpose” to a written mission statement. Do you operate a purpose-driven organization? And in what ways does your firm extend itself to outside causes.

Our company has a significant ethos of community outreach, especially with Habitat for Humanity. For us and our skill set, it is a very sensible way to affect positive change in our community using the skills that we’ve honed over a long career. I think that younger people as well as those that are community oriented appreciate seeing that their abilities will be utilized in a positive manner.

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