Over the past decade of working with GuildQuality to produce this annual report, we’ve seen that seemingly small customer-facing improvements can boost a client’s perception of your company. The result is more referrals and more …

For entrepreneurs accustomed to operating on gut instinct, using data to make decisions can be an adjustment. The discipline of optimizing how best to create a stream of satisfied customers offers a good example. Many …

Business satisfaction is a discipline. It has metrics. Follow-up surveys are required. Owners and managers may trick themselves into believing otherwise—that a verbal affirmation is all they need from a customer. But people are non-confrontational. …

Satisfying your customers is Job No. 1. At a basic level, it’s about caring. It’s about delivering quality services and products. It’s who you are as a person and more importantly, it’s who you are …

It is the eternal paradox: There are remodeling contractors who sometimes get more inquiries than they can deal with, then ignore the overflow and add to the negative images of the industry. There are large …