Today’s consumers are smart – and we don’t have long to capture and hold their attention. The presenters will argue that a designer and showroom website is the central location where this involvement happens, especially when the consumer is on the hunt for kitchen and bath products and services. In fact, your website should be the focal point of your entire marketing strategy. In the webinar, they will explore these ideas and demonstrate:
- Who is this today’s “consumer?” Who are “your” consumers?
- How do you find and define your Value?
- Turning that Value into Differentiation
- Using Differentiation for your website to delight the consumer
- Integrated Marketing Drivers