John Burns Research & Consulting and Home Innovation Research Labs recently released its inaugural Building Products Demand Meter. The data, which will be updated quarterly, tracks current and historical U.S. residential installed product volumes (final demand) for major building product categories.

The Building Products Demand Meter measures final demand volumes across 18 major building product categories—from dimensional lumber and siding to HVAC and interior paint—back to 2000. Significantly, the demand meter is available separately for the new construction and repair-and-remodel (R&R) segments of the residential market. Year-over-year growth rates are also tracked in addition to final demand.

“The building products industry has been asking for better data to make more informed decisions,” said Matt Saunders, a senior vice president with John Burns. “This new product breaks new ground in addressing this need. It combines our expertise in forecasting and analysis with Home Innovation’s authoritative survey research. The Building Products Demand Meter provides market size and growth estimates at the category level for both new construction and repair and remodeling end markets.”

The data is grounded in two decades of survey research conducted by Home Innovation in their Annual Builder Practices and Consumer Practices surveys. “The new Building Products Demand Meter combines the best of our longstanding survey research, JBREC’s best-in-class forecasting expertise, and our deep combined knowledge of home building and remodeling,” said Ed Hudson, director of market research at Home Innovation.

Key takeaways include:

  1. Building product volumes are showing mostly negative growth trends for 2023. Single-digit declines are expected for 17 of the 18 building product categories tracked in 2023.
  2. Weakness is particularly evident in the new construction segment, where installed volumes are anticipated to decline by double digits in 10 of the 18 categories.
  3. Installed volumes for repair and remodel (R&R) show more resilience this year, with only eight out of the 18 categories declining in 2023.

“Home innovation has been conducting this research for decades as part of the National Association of Home Builders,” said John Burns, founder of Irvine, Calif. based firm. “We’ve been buying their data and it is, by far, the best data out there in terms of granular data product-by-product. It is extremely granular. Frankly, it was difficult to assimilate and analyze. People did not know what to do with it. So we partnered with them.” QR

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