Design Needs of Aging Boomers Target of Study

by WOHe

Design Needs of Aging Boomers Target of

Washington, DC The American Society of Interior Designers, in
partnership with Sub-Zero Freezer Co., has launched a new study to
examine the impact of interior design on people as they move into
and through their later life stages, the ASID announced.

According to the ASID, headquartered here, the research is
scheduled to begin this month, and will “investigate the importance
of design services in meeting the needs of the enormous Baby Boomer

The Madison, WI-based Sub-Zero, as an ASID Industry Partner,
will co-sponsor the study, to be conducted by the Chicago-based
L.C. Williams and Associates, according to the ASID.

Additional design-industry-related corporate sponsors are
currently being sought, the trade association added.

In previous research, ASID found that the nation’s aging
population not only has specific interior design needs, but is more
likely than other population cohorts to seek assistance from a
professional designer, including a kitchen and bath specialist.

“We want to learn the extent to which [these people] are
thinking about, or anticipating, their future living space needs,
and if the issue is on their radar screen, we’ll find out what
they’re planning to do about it,” said Barbara Nugent, FASID,
chairperson for the ASID’s Marketing and Communications

“We’ll also inquire about experiences baby boomers have had in
accommodating the needs of their aging parents, and whether they’ve
considered their own personal future needs in response to those

Said ASID president Juli Catlin, FASID: “This is a very
important study, whose purpose is to help us, as interior
designers, understand whether aging baby boomers are expecting to
renovate their existing homes, move into new existing homes, or
build new homes specially designed for their aging needs. We’ll
also find out what sort of design assistance or help they’ll be
looking for in this process,” Catlin said.

According to the 31,000-member ASID, the study will investigate
each key “life stage” of aging homeowners, relative to the need for
“age-friendly” living spaces. Comparisons of the study’s findings
will assist designers to specifically address immediate concerns
for each stage, and anticipate changing needs.

The information will also eventually help designers increase
their understanding of the needs of those people who live in the
designers’ geographic market area, the trade association said.

Results from the study are expected to be available by mid-2001,
according to the ASID.

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