Designer Offers Ideas for Creating ‘Problem-Solving Bathrooms’

by WOHe

Designer Offers Ideas for Creating ‘Problem-Solving

Apopka, FL To raise the productivity level of your firm, you
must first look at the way your staff operates and interacts with
customers, then look at who your customers are, says Dino Rachiele
of The Rachiele Group, based here. “This impacts how we set up our
businesses,” Rachiele says.

Rachiele asserts that to grow their firms, dealers should apply a
little psychology. Evaluate employees’ strengths. See whether they
lie in the organizational arena or the creative arena. See if they
are introverted or extroverted, says Rachiele. For example, an
introverted, detail-oriented person can pull all the odds and ends
of a job together, while a people-oriented, extroverted person
thrives when speaking to customers, cultivating clients and closing
sales. If you have these two people in opposite positions, says
Rachiele, you may not get the sales productivity your firm needs to
flourish, and details may fall through the cracks, costing your
firm precious time and money.

When filling positions and promoting, dealers should look at the
types of people they have on their staffs, and place them in jobs
that suit their personality. This way, says Rachiele, your
employees will succeed, and your firm will reap the benefits of
better productivity. This method of evaluation “is more efficient
for your business,” notes Rachiele. “Determining the way people
work can only help your business. That’s the way they did it in
Japan to become so successful.”

Rachiele also suggests applying this method to the way dealers sell
to clients. To ascertain whether you have an extroverted or
introverted client, explains Rachiele, ask two key questions: “When
you cook, do you like to talk to guests, or is cooking a bit more
private? Are you a ‘spur-of-the-moment’ entertainer, or do you plan
well in advance?” Notes Rachiele, “An extrovert you sell right
then; an introvert you send off with information, and make an
appointment for them to come back.” Otherwise, you and your
employees can waste valuable time selling and presenting designs to
someone who isn’t ready to buy.

You need to have the right employees selling, and make sure
potential clients are in the right frame of mind to buy, explains
Rachiele. “You need to build rapport, ask questions and earn
customers’ trust. The first thing we do when we meet someone is try
to find similarities. It’s called projection. If we let our
customers talk, they will project themselves onto you, [and feel
comfortable buying from your firm.]”

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