Don’t wear sneakers with a tuxedo

by WOHe

Sometimes life’s lessons are learned in unexpected places from the most unlikely things.

My magazine was in need of a pop-up display to promote ourselves at a series of local trade shows I’m attending across the country over the next several months. Our art director did a great job utilizing the tall, narrow space, and the display company did a good job turning around the job very quickly for us. We couldn’t have been more pleased.

And then I took the pop-up display on its first trip with me. Within five minutes in the security line at the airport, the handle on the so-called carrying case rips off. Over the next 24 hours the two holes left where the handles were once attached increased to more than four times their original size. Then, when I get to the trade show and unzip the bag, the zipper handle rips completely off, rendering the zipper useless. Finally, as I’m leaving the show I notice a piece of the display system poking out the bottom of the bag.

Here we have a display company that did an awesome job for us, that turned the project around in lightning-fast speed, that delivered a pretty cool portable display system that looks great and does the magazine proud. But then it’s packaged in a flimsy, cruddy fabric bag not much stronger than a Kleenex tissue.

The lesson I learned is to finish strong. Complete the job to the very end, because sometimes the final impression is the one that lasts.

Am I right? Am I wrong? Can you apply this theory to home building and design? What do you think? Let me know. Or, scroll up to the first paragraph of this blog entry, look to the right and click where you see, “Leave a comment†or “Post or view comments.â€

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