Elor Energy

by Emily Blackburn

Guy Motaey

San Diego, CA
GQ All-time Recommend Rate: 98%
GQ 2020 Recommend Rate: 98%
Number of Jobs in 2020: 7,800
Type of Firm: Full-service Remodeler
CEO: Guy Motaey, Shimrit Motaey

1. Demand for services is stronger than ever. Supply delays are widespread. Building product prices are rising. Please name the concrete steps you take to keep customers satisfied as timelines and prices are fluctuating?

This is a very interesting and strong topic. We are constantly trying to update our online website, our sales representatives, and provide them with the right articles and price increases from the different manufacturers. We are doing everything in our power to plan ahead. One of the things, at the beginning of the year, we prepared and saw the up and coming, and we took the liberty of purchases extra excursions in order to avoid an increase in pricing.

Also, planning ahead of the correct crews to handle the jobs, and the different phases of the jobs, gave us a strategic advantage of increasing the volume and even though labor and material has gone up, we have been able to maintain the profitability and keeping customers happy at the same time by providing the highest customer service in the industry.

2. A good remodeling or home improvement firm knows the limits of its capabilities to take on additional work. What do/would you communicate to clients when you cannot handle their job and must decline their inquiry?

“We are always in the belief of not being THE JACK OF ALL TRADES, our specialty is reducing homeowners carbon footprint (not just solar), and to create a variety of products that are energy efficient with a private label, some of of which are the top manufacturers in the US. This includes exterior coating, windows and doors, roofing systems, solar, turf and pavers.

By keeping the focus of what we know how to do best, we are able to maintain a streamline, and to not take additional work that we are not able to handle. As part of being partners with everyone in the industry, when there is something that we can no handle, we do chose to try and refer to other people. The main thing is to mainstream, and make sure that we keep our promises and not over extend ourselves.”

3. During busy times like these, operational adjustments are needed in order to take on more work, often with the same level of staffing. What steps have you taken to ensure a quality experience despite the added workloads for your team?

In this question, I would refer to both of the installation crews and the administration staff. We are a big believer of double checking and making sure that nothing is missed on our jobs. We keep a couple of computer programs that help our installers, giving them a great heads up, and often scheduling jobs a month in advance.

This was very difficult during the hit of Covid-19. However, by keeping the correct precautions, clean working environments, we have been able to adapt, and mainstream our products in a way that doesn’t impact the scheduling as much.

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