Examine Future Trends For Keys to Expanding Your Firm: Speaker

by WOHe

Examine Future Trends For Keys to Expanding Your Firm:
Speaker

Orlando, FL With the new millennium looming on the
not-too-distant horizon, kitchen and bath firms will have to listen
to new and emerging trends that will have a significant impact in
the year 2000 and beyond to stay viable in the ever-evolving
kitchen and bath industry, contends Gerald Celente, director of The
Trends Institute.

Celente who gave the keynote speech at the Opening Session of this
year’s Kitchen/Bath Industry Show, here asserted that kitchen/bath
dealers and designers should keep a close eye on some key trends
that can help them expand their businesses into the next century.
Among those are the evolution of technology, changing business
conditions, an increased desire for cocooning, the growth of the
aging Baby Boomer market and the emergence of a wealthy and
technology-savvy Generation Y.

Says Celente, “The third millennium is the beginning of a Global
Age, an interconnected age. Some standard institutions, [such as]
government, politics, religion, health care, education, will die,
be reformulated, be born. So, what’s that got to do with the
kitchen and bath industry? Will it have an effect on my kitchen and
bath business?” The answers, according to Celente, are a lot and
yes!

For example, look at technology, and its fast evolution, and
revolution, says Celente. People are staying at home, cocooning,
for a number of reasons, including changing business conditions,
and they are looking to create a place that lets them escape from
daily stress. Technological advances have enabled people to do
so.

And, according to Celente, with “more and more people spending more
time at home, and [therefore] spending more money on more products
for the home,” there’s a whole new world opening up to kitchen and
bath dealers and designers. 

If kitchen and bath dealers monitor these broad-spectrum trends,
explains Celente, they can key into whole new areas of design,
thereby expanding their firms, and keeping them current. Celente
offers a direct correlation between the number of people working at
home, and the increased need for home offices: “The home office
sector is a hot sector, and will continue to grow. And there are no
standards! It’s wide open.” 

That said, Celente urges kitchen and bath dealers and designers to
take note of the Millennium Generation, or Generation Y, born from
1978 on. States Celente, “Keep an eye on them. They are very
different from any other age. They will have more money, faster.
They have the computer and technological knowledge companies need
and want, and they won’t want to work for corporations. More of
them will be entrepreneurs, working from home. They will want hot,
hip, 21st century chic and sleek; not retro. They will want to live
and work in the home office of the 21st century. You can create
it!”

Baby Boomers another group to monitor, according to Celente will
also flock to alternative home offices that inspire and revitalize.
The same goes for designing baths for them that rejuvenate and
“de-stress,” since that will be a status symbol for aging Baby
Boomers who are under the most pressure, have the least amount of
time, have enough money and feel “they’ve earned it.”

Baby Boomers, says Celente, will also be looking for the best
kitchens money can buy  not, oddly enough, because they are
doing more cooking, or entertaining more but rather, because they
are not. Convenience and speed are in but users also feel they’ve
“got to have the best” for their kitchen in all areas, which is
directly linked to the surge of food shows and emergence of
celebrity chefs. 

Non-institutional designs and products that will accommodate aging
baby boomers and their future health problems is another area to
jump into, says Celente.

According to Celente, the third millennium is “more than just a
calendar change” it is a time grow as an industry. “It will become
apparent in the first few decades of the 21st century that the ties
that link us to the past will not make it into the [new] century.
If you don’t change, if you don’t employ the latest and greatest in
management and technology, you will be left behind,” concludes
Celente.

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