Jeff Gear, founder and owner of TSR Concrete Coatings in Lena, Illinois has built a fast-growing home improvement business via one lead source—paid social media. His staff of young contact-center employees engage quickly with every new inquiry, typically via the messaging tool within a social media channel. Not every company is ready for these types of interactions, but it’s good to know that social media can really perform well with the right care and feeding. Joey Nagel, his director of marketing, is with him onstage to help pull their program apart and break it down for other home improvement pros. QR

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