Florim USA Begins Porcelain Production

by WOHe

Florim USA Begins Porcelain Production

Clarksville, TN Florim USA,a leading tile manufacturer based
here, has begun the production of porcelain at its manufacturing
facilities in Clarksville, becoming only the second manufacturer to
mass-produce porcelain in the U.S., the company announced.

Florim USA said it will produce porcelain products for each of
the company’s four product brands at Florim’s one-million-sq.-ft.
factory in Clarksville. A porcelain line will be introduced under
the company’s Esquire brand by this fall, while a porcelain line
for the American Florim brand is also nearing production, the
company added.

“We are constantly expanding and improving our product
offerings, and porcelain is an important addition to our product
lines,” said Florim USA president Mino Baldini, noting that the
production of porcelain is part of an overall strategy to increase
company sales to $300million by next year.

“The production of porcelain is a great opportunity to expand
our presence in the market,” Baldini commented.

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