GAF Announces Lifetime Limited Warranty

by bkrigbaum@solagroup.com








WAYNE, NJ – GAF Materials Corporation, North
America’s largest roofing and ventilation manufacturer, is
announcing groundbreaking changes to its laminated shingle
warranties.  Effective January 1, 2011, every GAF laminated
shingle, including all Timberline shingles—the #1-selling
shingles in North America—will be covered by a lifetime ltd.
warranty when installed on single family residences (see ltd. warranty
for complete coverage and restrictions).  GAF will no longer
offer any laminated shingles with just a 30-year or 40-year warranty, a
first for any roofing manufacturer.   

This revolutionary change has been made possible by GAF’s
Advanced Protection technology, which was first introduced in
2007.  This innovative shingle technology has resulted in
shingles that offer improved performance, including superior durability
and wind resistance.  GAF is so confident in the performance
of its Advanced Protection™ shingles that it has decided to
make this unprecedented improvement in its warranties.

“As a company, we are committed to advanced quality,
industry-leading expertise, and solutions that make our
customers’ lives simple — which is what this
warranty upgrade is all about,” stated Bob Tafaro, President
and CEO of GAF. “Contractors will benefit from knowing that
they can stand with confidence behind every installation of GAF
laminated shingles.  Homeowners will benefit from knowing that
their installed shingles are warranted for a lifetime, adding
significant value to their home.”

GAF has also upgraded the coverage of its Golden Pledge and System Plus
limited warranties, which are offered exclusively by its GAF-certified
contractors.

“We are especially excited to announce this
warranty upgrade, given that 2011 is GAF’s 125th anniversary
as a company. At a time when Americans are facing so much uncertainty
about the future, you can be sure that GAF will be there decades from
now to stand by the performance of our roofing products.  This
warranty upgrade will reinforce both our leadership position in the
industry and our promise of excellence to our customers,”
said Tafaro.

Complete details about these changes, including certificates confirming
coverage and explaining the new terms which contractors can use with
homeowners, can be found at www.gaf.com/upgrade.


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