Go for it! at The Pro Expo

by WOHe

PELLA, IOWA — As builders, remodelers, contractors,
architects and students prepare for a new year — Pella
wants to help them
“Go for it!”  

“We want builders, remodelers, contractors, architects and
students to know they’re not alone in this unpredictable
time,” said Pella Corporation Trade Marketing Manager Jarred
Roy. “We’re inviting them to The Pro Expo
Presented by Pella events so they can be reenergized about the industry
and receive the tools they need to help them succeed.”

The Pro Expo Presented by Pella events are half-day exhibitions that
bring local professionals together to network, share ideas, earn
educational credits and learn about the latest product tips and trends
in the building industry. Events will be held Tuesdays and Thursdays at
stadium arenas in major markets across the U.S. and Canada from January
through May 2011. This year’s “Go for
it!” theme will be brought to life through basketball imagery
and motivating leadership quotes.

Pella partners with leading companies and brands — including
AZEK, Daltile, Dow, DuPont, FastenMaster, Ferguson, GE Money, Heat
& Glow, Heatilator, Henkel, James Hardie, James Hardie Artisan,
Kohler, Latricrete International, Lutron, MasterBrand Cabinets Inc.,
OSI, Schluter Systems, Silestone, Sprint, Thermador, USG, VELUX and
Wellborn — and takes them on the road to meet with
professionals in 30 markets to provide updates on new building
practices, products and services.

“The goal of The Pro Expo Presented by Pella event is to
bring a VIP experience to attendees while reducing their travel time
and costs,” Roy said. “Professionals network with
peers in their own region while learning about new trends and products
that will help their businesses succeed during these challenging


Nearly 15,000 builders, remodelers, contractors, architects and
students attended The Pro Expo Presented by Pella 2010 events.
Participants were encouraged to donate money and non-perishable food
items to The Salvation Army.

Continuing its philanthropic efforts in 2011, The Pro Expo Presented by
Pella program is partnering with Homes
for Our Troops
— a
nonprofit organization committed to helping soldiers who have returned
from duty with serious disabilities and injuries.

Sponsors and participants will be encouraged to donate time and money
to help build specially-adapted homes that provide veterans the ability
to live more independently. Donations can be made through an online
fundraising site at http://www.homesforourtroops.org/THEPROEXPO.
Or, to make a $10 donation to Homes for Our Troops, text the word EXPO
to 85944.  


Training and educational credits at events will be offered in
partnership with the National Association of The Remodeling Industry,
National Association of Home Builders, American Institute of Architects
and Case Institute of Remodeling. Sessions presented by leading
publications will cover lean building principles, rekindling former
client relationships, marketing tactics and more. In addition, a Case
Design/Remodeling, Inc. representative will present the keynote address
at each event. This year’s theme is “Positioning
for the Future.”

To learn more about this invitation-only event, call 888-644-EXPO or
visit THEPROEXPO.com.  

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