Great Day Acquires Champion
authors QR Staff | December 30, 2021
CHICAGO—In a blockbuster deal that is a fitting capstone to the merger frenzy of 2021, Great Day Improvements has acquired one of the industry’s largest and most storied companies, Champion Windows.
The deal comes on the heals of Great Day’s announcement of its combination with Universal Windows Direct late last month. The Champion acquisition cements Great Day’s ascendence to near the top of the industry’s largest firms. That group includes Power Home Remodeling, West Shore Home, Leaf Home, Titan Home Improvement, Window World and Renewal by Andersen. The deal also gives Great Day a national platform for future growth, said its chief executive Michael Hoy.
“So much has happened in the last two months and we are thrilled that both Champion Windows and Universal Windows Direct could be added to our company. Great Day Improvements was built by entrepreneurs and continues to have the entrepreneurial mindset that focuses on a never-ending drive for improvement and serving customers. Both Champion and Universal have this mindset and are perfect partners going forward,” said Hoy. “Champion Windows strengthens Great Day’s position as a national leader in replacement windows and sunrooms and creates new opportunities for improvement and growth. Our shared vision is an organization that has a differentiated approach to marketing, systems, technology, products, service, and, most importantly, people.”
Based in Cincinnati, Champion owns 47 branch locations around the country and was ranked No. 9 on the 2021 Qualified Remodeler TOP 500 list of largest remodelers. For 2020, the company posted revenue of $317.6 million on 24,554 completed jobs.
Champion was founded in 1953 and helped pioneer the business model where manufacturing firms directly sell their products to consumers through wholly-owned retail outlets. The privately held company was also the training grounds for a number of industry leaders, including the executive leadership of Florida-based New South Windows, which operates a similar business model and is now owned by PGT Innovations.
In addition to Universal Windows Direct and now Champion, Macedonia, Ohio-based Great Day Improvements is the parent company of Patio Enclosures, Stanek Windows, APEX Energy Solutions, Hartshorn Custom Contracting.
“We believe the moves we’ve made in the last few months will enable us to create a home improvement company with the scale and scope to successfully serve the direct-to-consumer business model on a national basis,” said Ed Weinfurtner, executive chairman of GDI. “We’ve taken a giant step forward on this vision by joining forces with Champion and Universal and declaring our intentions to invest in building our business. Our expanded team knows this space well and are leaders in this industry. With Great Day Improvements, Universal Windows Direct, and now Champion coming together we can provide an even better experience for our customers.”
Great Day’s Michael Hoy said that Champion CEO Todd Dickson, who has led the firm since 2014 will continue in that role.
“For more than six decades, we’ve built quality products backed by excellent customer service, and Great Day Improvements has those same qualities,” said Todd Dickson, CEO of Champion Windows. “As the direct-to-consumer industry in the home improvement marketplace continues to mature, Great Day Improvements is the right partner at the right time to position Champion for continued growth and success. All of us at Champion are looking forward to working with Michael, Ed and the rest of the Great Day team.”
Terms of the deal were not disclosed. QR
This is a developing story. Check back for additional updates.