Launch of New HanStone Quartz Website
ATLANTA—Hanwha Surfaces, the North American subsidiary of Hanwha L&C, announces the launch of its new website for its HanStone Quartz brand. The new site offers visitors a fresh perspective of the company’s products through colorful product imagery, installation photographs, enhanced functionality and additional features, such as responsive design for easy viewing on tablets and mobile phones. The website also gives users the ability to order HanStone Quartz samples from their desktop, laptop or mobile device.
The new website seeks to help trade professionals—such as architects, designers, contractors and fabricators—explore the benefits of HanStone quartz and find the right colors for their projects, as well as information on color trends and inspiration from real-world residential and commercial projects. “This new site gives us the ability to educate industry professionals about the benefits of HanStone Quartz and reflect the freshness of our brand, while at the same time providing our customers and specifiers with a better experience,” says Hanwha Surfaces’ Marketing Director Mark Abbas.
The timing of the new website coincides with the launch of a second production line for HanStone Quartz this fall, thus expanding the company’s North American manufacturing footprint. Additionally, the company has expanded its direct sales model into Virginia and is planning to go direct in Southern California and Las Vegas this fall.