Home Shows Are Worth the Investment

by lgrant@solagroup.com

In the age of digital communication and tech-savvy consumers, it’s easy to lose a personal connection with the homeowners who support your business. At Power, we pride ourselves on the personal attention each one of our customers receives at every stage of their home remodeling project. From the initial introduction to our products to the final walk through after a project is completed, customer satisfaction is always first on our list of priorities.

The art of personal communication is just as important when marketing your business to potential customers. This is especially true in the home remodeling and renovation industry where consumers trust our companies enough to open up their homes to us and let us help them realize their dreams. Because of this, trust is one of the most important deciding factors for homeowners looking to embark on a home improvement project. They want to trust that we’ll not only provide them a great product, but that we’ll care for their home as much as they do.

Though it seems old fashioned to some, attending a home show and reaching potential customers on a personal level helps homeowners build a long-lasting positive relationship with our company. The opportunity to display our products and services to homeowners in real time is something that other advertising and marketing tactics just can’t match. When evaluating the value of home show attendance, you should keep the following points in mind:

  • Gain access to consumers who are already interested in your product. The best thing about a home show is that potential customers are seeking out products and services related to your business, so you’re introducing your company to people who already care about who you are and what you do. The ability to showcase your know-how to customers in a friendly and relaxing environment is priceless. 
  • Align your business with associations that have clout with consumers. Most home shows are endorsed by important associations like the Better Business Bureau and the National Association of the Remodeling Industry. Aligning yourself with these associations helps homeowners feel at ease that you’re a reputable business in an industry often fraught with consumer horror stories of less-than-competent contractors. 
  • Cement your business as a trusted home improvement resource. The information gained and connections made by homeowners at home shows will most certainly influence their buying habits for months, if not years, to come. Home show guides are often kept as a guide by homeowners who are looking for trusted home improvement resources.

As the economy continues to lag it is more important than ever to spend marketing dollars wisely. Though marketing goals tend to vary from company to company, the desire to personally connect consumers with your brand is always a top priority. The opportunity to reach consumers who are already interested in your company is invaluable, and making an investment in home show attendance is a great way to realize that goal.

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