Home Shows Yield Exposure

by WOHe

Home Shows Yield Exposure

A local or regional kitchen/bath home show can be part of a
marketing program that’s designed to drive prospective clients to
dealer showrooms. That’s the advice of the National Kitchen &
Bath Association, which recently published a series of guidelines
aimed at assisting dealers in organizing and/or participating in a
home show or fair.

“A home show or fair is a collection of mini-showrooms featuring
the latest in design and products from participating retailers,”
the Hackettstown, NJ-based NKBA points out.

“Consumers can tour the show and discuss their kitchen/bathroom
needs one-on-one with exhibitors,” the association says.

The NKBA offers these guidelines for organizing a home show.

  • Contact the Local Chamber of Commerce or Business Associa-tion.
    Ask for site recommendations, and if the organization can assist in
    providing a list of potential participants. Contact other business
    owners and assess their interest in participating. Conduct a
    meeting to discuss the show.
  • Promote the show. Contact real estate agents; they can give
    tickets to clients. Set up displays in local hardware or home
    center stores. Advertise in the real estate and food/home sections
    of local newspapers, radio and cable TV. Send press releases to
    local newspapers and businesses.
  • Helpful hints. There are a wide range of activities you can
    consider to enhance the event. For example, consider an appearance
    by a well-known remodeling expert, author or TV personality to
    boost attendance. Consider the use of giveaways, raffles and door
    prizes to create excitement.

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