Home Shows Yield Exposure
A local or regional kitchen/bath home show can be part of a
marketing program that’s designed to drive prospective clients to
dealer showrooms. That’s the advice of the National Kitchen &
Bath Association, which recently published a series of guidelines
aimed at assisting dealers in organizing and/or participating in a
home show or fair.
“A home show or fair is a collection of mini-showrooms featuring
the latest in design and products from participating retailers,”
the Hackettstown, NJ-based NKBA points out.
“Consumers can tour the show and discuss their kitchen/bathroom
needs one-on-one with exhibitors,” the association says.
The NKBA offers these guidelines for organizing a home show.
- Contact the Local Chamber of Commerce or Business Associa-tion.
Ask for site recommendations, and if the organization can assist in
providing a list of potential participants. Contact other business
owners and assess their interest in participating. Conduct a
meeting to discuss the show.
- Promote the show. Contact real estate agents; they can give
tickets to clients. Set up displays in local hardware or home
center stores. Advertise in the real estate and food/home sections
of local newspapers, radio and cable TV. Send press releases to
local newspapers and businesses.
- Helpful hints. There are a wide range of activities you can
consider to enhance the event. For example, consider an appearance
by a well-known remodeling expert, author or TV personality to
boost attendance. Consider the use of giveaways, raffles and door
prizes to create excitement.