I’m really glad I met you(tube), Bob the builder

by WOHe

I have been traveling around the country since February giving a presentation titled, “20 Ways to Boost Your Marketing in 2010†to builders, designers and remodelers. It’s an hour long, and the first 25 minutes are devoted to social media and Internet marketing. When I got to the point in my presentation about YouTube.com, a builder in Detroit raised his hand and said, “Why would I want to do any of this Facebook or YouTube stuff? It seems kind of silly.â€

Thankfully, I had the perfect answer, thanks to Bob Burnside of Fireside Home Construction in Southeast Michigan, a custom builder I met about an hour before my presentation. Bob had been telling me about the extensive social media marketing efforts he and his marketing director Eve Pidgeon had embarked on, one of which was a company page on YouTube.com.

Bob told me, “I got a phone call a few weeks ago from a client who said he had spent the past hour watching the videos on my YouTube page. He said, ‘I watched all these videos about the green homes you’ve built, and your approach to green building, and I want you to build my next home, Bob.’†I congratulated Bob on being so progressive about Internet marketing.

As you might have guessed, I told this story to the guy who asked me that question during my presentation. When I was finished, he – and half the people in the room – raised his eyebrows, nodded his head, smiled a little and mumbled “Hmmm, interesting.†I added the point that this is only one success story and it’s not going to work like this for everyone, but you never know what might happen if you give it a shot.

Thanks, Bob, for that perfectly timed assist. I’m glad I met you.

Do you have a similar success story?

Share your thoughts by sending me an e-mail. Or, scroll up to the first paragraph of this blog entry, look to the right and click where you see, “Leave a comment†or “Post or view comments.â€

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