K&BDN-NKBA Seminar Series Set for ’01 Kickoff

by WOHe

K&BDN-NKBA Seminar Series Set for ’01

Hackensack, NJ The first of five scheduled programs in the
popular “Managing for Profit” seminar series, aimed at kitchen and
bath dealers and remodelers, will take place next month in the
Boston area, event organizers announced.

The kickoff seminar part of a unique educational series
co-produced by Kitchen & Bath Design News and the National
Kitchen & Bath Association is scheduled for Wednesday, April 11
at the Sheraton Four Points Hotel in Norwood, MA. 

The seminar, entitled “Professional Marketing & Showroom
Selling for Today’s New Marketplace,” will be the first of its kind
ever offered by K&BDN and the NKBA. The all-day session begins
at 8 a.m. with a continental breakfast, extends through a
complementary lunch, and concludes at 4:30 p.m. Helping to
underwrite the initiative will be co-sponsor Plain & Fancy
Custom Cabinetry.

“The insights contained in all of our ‘Managing for Profit’
programs guarantee that attendees will leave at the end of the day
head and shoulders above where they were at the start of the day,”
said K&BDN editorial director and publisher Eliot Sefrin.
“These seminars are easy to get to, and provide an invaluable
dialogue among the participants.

It’s not just the presentation by our instructors, it’s the
interaction between attendees the audience participation, the
role-playing that makes a real difference.

“Attendees openly exchange ideas and experiences, sharing what
works for their companies and what doesn’t,” Sefrin said.

The “Managing for Profit” program, which has met with highly
favorable response since its debut two years ago, has been expanded
in 2001 to include metropolitan markets in the Northeast, Midwest,
Mid-Atlantic, Southeast and Southwest. The seminar series has also
been expanded from one to two distinct tracks the successful
business/ financial management track, plus a new sales and
marketing track.

Two leading industry educators Stephen Vlachos, CKD, CBD and
Hank Darlington will once again lead the programs in ’01, according
to Sefrin.

The 2001 schedule is as follows:
Professional Marketing & Showroom Selling for Today’s New
Targeted at kitchen/bath showroom managers, designers, and sales
professionals, this seminar will probe such topics as the key
characteristics of successful salespeople; establishing your
product mix and client identity; defining and sharpening your
marketing approach, and identifying and capitalizing on your
competitor’s weaknesses. Also included will be such areas as
qualifying prospects; selling features and benefits; charging a
design fee; responding to objections; techniques for closing the
sale; the use of displays and other showroom sales tools; new
technology in the showroom; generating referrals, and more.

Scheduled are sessions for the:

  • Northeast Region, April 11, Sheraton Four Points Hotel, Norwood,

  • Mid-Atlantic Region, June 20, Radisson Hotel Northeast
    Philadelphia, Trevose, PA.

  • Southeast Region, Sept. 13, Doubletree Hotel/Buckhead,

  • Southwest Region, October, (to be announced), Phoenix.

Business & Financial Strategies To Improve Your Bottom
Aimed at the owners of kitchen and bath dealerships, this seminar
delivers practical, in-depth strategies regarding budgets,
finances, profit margins, job costing, buying strategies, customer
service, personnel and administration. Also covered are such topics
as industry performance benchmarks against which to measure your
company, compensation issues, lines of credit, exit strategies, and
how to negotiate with vendors for displays, discounts, rebates,
payment terms and co-op programs.

Scheduled is:

  • Midwest Region, May 16, Clarion Barcelo O’Hare, Chicago.
    NKBA members can register for either seminar for $100; non-members
    pay $175; sponsors’ customers and guests are admitted free of
    charge. “Managing for Profit” attendees also qualify for ongoing
    professional development credits (OPD) and continuing educational
    units (CEU).

Additional information can be obtained from K&BDN at (201)
487-7800, or the NKBA at (800) 843-6522.

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