Kirkby Named Associate Publisher

by WOHe

Kirkby Named Associate Publisher

Hackensack, NJ – Chris Kirkby has been named
associate publisher of Kitchen & Bath Design News,
assuming the new title in addition to his role as national ad sales

Kirkby, who is based out of K&BDN’s offices in
Hackensack, NJ, will continue to lead the advertising sales staff
while retaining his territorial sales responsibilities in portions
of the East and Midwest, K&BDN publisher Eliot Sefrin

“Chris has been as responsible as anyone for K&BDN’s
steady advertising sales growth over the past five years,” Sefrin
said. “Under his leadership, the ad sales staff has helped make
K&BDN the number-one market-share magazine for ad
pages in the industry, and helped establish our current position as
the most widely-read and relied-upon magazine in the trade. I’m
certain we’ll continue to maintain that positive momentum with
Chris as associate publisher.”

Kirkby, who had previously been associated in an ad sales capacity
with K&BDN, rejoined the magazine as national ad sales director
in November of 1993.
At that time, K&BDN had witnessed several years of ad
sales declines and an erosion in its market share to less than 30%.
In contrast, as 1999 began, K&BDNs market share stood at more
than 50%.

“Chris has worked diligently to help K&BDN grow,” Sefrin said..
“I think it’s only appropriate that he be recognized for his
contributions, and that his title more accurately reflect his wide
range of day-to-day responsibilities on the magazine.”

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