Leading European Remodeler Enters U.S. Market

by WOHe

Leading European Remodeler Enters U.S.
Market

Frankfurt, Germany PORTAS, the leading remodeling
organization in Europe, is expanding into the U.S. market with a
plan to establish between 10 and 15 master franchises in the U.S.,
the company announced.

The remodeling firm, based here, said it is seeking master
licensees in the U.S., as it attempts to establish a foothold in
the market. PORTAS currently has some 500 licensees in 13
countries, and generates annual revenues of more than $100 million,
according to company officials.

Kitchens will be among three main product lines offered by
PORTAS in the U.S., the company said. Also offered will be interior
doors and staircases.

The PORTAS system features fast installation coupled with the
company’s own line of European-designed products.

For kitchens, PORTAS said it has developed what the company
calls a “custom-built kitchen refacing solution.” The offering
features a four-in-one front panel exchange system, which gives
customers four different interchangeable décors for the
price of one, the company said.

PORTAS personnel measure an existing kitchen and review design
options with customers. The cabinet fronts are then assembled at
the local PORTAS operation, using pre-fabricated materials and
tools the company has designed to optimize workflow, according to
company officials.

Just-in-time delivery of the materials, coupled with efficient
processes, allow installations to be completed within a few days,
without the licensee having to carry extensive inventory, the
company added.

“PORTAS has systemized the entire process from marketing and
sales to installation,” said international sales manager Peter
Simons.

“We have invested a great deal of time and energy into adapting
our existing systems to the U.S. market. A licensee and a small
team can literally be trained to sell and install high-quality
PORTAS remodeling solutions in just a few weeks, with a relatively
small investment.”

Additional information can be obtained from the company’s U.S.
contact, Richard Healy, Jr., at (410) 295-3990.

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