Leaf Home Buys Tundraland

by Patrick OToole

HUDSON, Ohio — Leaf Home announced today that it had completed its acquisition of Tundraland Home Improvement. Headquartered in Kaukauna, Wisconsin, and serving the entire state, the company sells baths, decks, and cabinet refacing. The deal is the latest in a series of big-name mergers-and-acquisitions over the past 18 months in what has become an unofficial race to the top spot.

Leaf Home ranked No. 2 on the 2021 Qualified Remodeler Top 500 posting $1.1 billion in revenue on 249,455 jobs. Tundraland ranked No. 20 posting $98.3 million on 7,021 jobs.

In a press release from Leaf Home, the company noted that Tundraland with its team of over 200 employees will continue to grow under Leaf Home ownership. Leaf Home currently operates more than 150 locations across North America. Tundraland will operate under the Leaf Home Enhancements division of the company.

Jeffrey Housenbold is the new president and CEO of Leaf Home

Led by owner and founder Brian Gottlieb who started the company on “a plastic folding table with $3,000” in 2009, Tundraland has grown to become a widely admired company in the industry for its innovative marketing programs and its leadership training program. In addition, the acquisition of Tundraland expands Leaf Home’s exterior home solutions product line to include decking.

“We’re excited to welcome Tundraland to the Leaf Home family. Like us, their dedicated team understands how overwhelming a home upgrade can be and is dedicated to making customers happy,” said Jeff Housenbold, President and CEO of Leaf Home. “Their brand integrity, reputation, and commitment to the Wisconsin community are unmatched. We’re looking forward to sharing best practices, expanding our products, growing both businesses, and adding more impact to customers’ lives.”

“The Tundraland team is in great hands with Leaf Home. They understand our culture, the talent we have on staff, and the opportunities we can harness within our business,” said Brian Gottlieb, CEO of Tundraland. “Their enhanced capabilities will take our employees to the next level of their careers, and I look forward to watching them thrive.”

In a brief interview conducted by Qualified Remodeler after the sale was announced, Gottlieb said that he would be staying on with the company through a transitionary period. Gottlieb also said that he would be retaining his ownership of a Renewal by Andersen window-replacement franchise location for the state of Wisconsin.

Brian Gottlieb founded Tundraland in 2009.

“If you would have asked me in 2009 what our company did I would have said that we were a construction company. If you asked me the focus of our company several years later, I would have said that we were a sales and marketing organization and we just happen to sell home improvements,” Gottlieb said. “And if you ask me the same question today, I will tell you that Tundraland is primarily a training and leadership development organization.”

Together with its Tundraland acquisition and others it has completed over the past year, Leaf Home can be expected to be near the top spot of the 2022 Qualified Remodeler TOP 500 when it is published on Aug. 1, 2022. Other fast-growing firms in contention include Great Day Improvements, West Shore Home, Power Home Remodeling and Titan Holdings. Insurance restoration giant Belfor has had the top spot on the list for two decades. Last year it posted $1.7 billion in installed sales.

Both Leaf Home and Tundraland are privately held thus terms of the deal were not disclosed. QR

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