Masco Realigns Bath Brands

by WOHe

Masco Realigns Bath Brands

Taylor, MI Masco Corp. has formed a new company that brings
together the company’s leading brands of bathroom accessories, bath
safety and related products, the company announced.

Masco, based here, said the new company, Bath Unlimited,
represents a strategic realignment of the brands Franklin Brass,
Melard Mfg. Co., Delta Bath and Ginger.

“Bringing these leading brands together under one umbrella
allows for shared synergies in product development, customer
service and resource allocation,” said Masco Group Vice President
Allan Barry.

Michael Duggan, the former president and CEO of Melard Mfg. Co.,
has been named president and CEO of Bath Unlimited, Masco said.
Jonathan Wood, the former Franklin Brass v.p./sales, has been named
senior v.p./sales and marketing for Bath Unlimited, the company
added, noting that Ginger will retain its current sales and
marketing staff.

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