MI Windows Buys Sunrise Windows
authors QR Staff | December 23, 2020
The acquisition aligns with MI’s strategy to expand its presence in currently underserved channels and end markets, the company said in a press release. All indications are that Temperance, Mich.-based Sunrise will operate with its current leadership and plans.
“Sunrise has a strong reputation among premier replacement window dealers throughout the eastern United States—an ideal complement to our existing market presence,” said MI CEO Matt DeSoto. “I’m excited to welcome the Sunrise team into our owner-operated business with family-first values.”
Carl Will, Sunrise president and CEO said, “We are excited to become part of the MI family. Our shared vision of the importance and attractiveness of the dealer-direct channel creates meaningful opportunities for continued investment and growth for Sunrise.”
This is the second time in just over a year that MI has acquired an industry-leading window business, having acquired Tacoma, Wash.-based Milgard Windows & Doors in November of 2019. MI manufactures vinyl, aluminum, and fiberglass windows and sliding patio doors.
“Sunrise has a strong team and great relationships with their customers,” added Anthony Matter, director of marketing for MI. “Their leadership team has outlined a strong plan for growth. We intend to support that plan and help expedite the successful execution of the strategies they’ve identified. Doing so will strengthen relationships between Sunrise and their customers and in the not-too-distant future provide capacity expansion for existing MI customers as well.” QR