NAHB Remodeler of Month: Sustainable Business
Year founded: 2008
Number of employees: 22
QR: Who started your company?
RW: Robert and Heather Wood
QR: When and how did you choose this career?
RW: My family worked in construction so it has been in my blood. I received an engineering degree and decided to go back to residential construction.
QR: What did you do before becoming a remodeler?
RW: I worked for a production homebuilding company.
QR: What does being part of NAHB Remodelers mean to you?
RW: It’s great to be a part of an organization that is committed to supporting builders at the local and national level. I like that the NAHB and its local associations help small and large companies.
QR: Where do you go to look for solutions and ideas for your business?
RW: I look to peers, competition, conferences, continuing-education classes and my Builder 20 Club.
QR: What is the best advice you’ve received in your career?
RW: “It isn’t good unless you can repeat it.” You can’t build a business off a “one hit wonder.” You need something you can always do well for a sustainable business.
QR: What have you done to grow your business during the current economy?
RW: Sell, sell, sell and do what we say we will do.
QR: Many remodelers are reporting increases in their average job size in 2016. Are you seeing this as well?
RW: Our average job price has increased in the last couple of years.
QR: Right now, is your focus as a remodeler on growth or steady revenue at greater profitability?
RW: We have grown considerably in the last few years. We need to maintain some incremental growth but focus on making internal improvements that benefit employees and clients.
QR: If you could have a 30-minute conversation with any business leader in the country, who would it be?
RW: I’d like to sit down with the late Steve Jobs because I’d like to understand how he was able to push his vision of greatness in design and function through such a large organization.
QR: What is the most unusual project your company has completed?
RW: A crow’s nest—basically a third-story man cave on the river that features a motorized TV, liquor cabinet and heated outdoor deck.
QR: How has the remodeling profession changed since you’ve been involved?
RW: The media, TV and internet continue to provide “education” to clients, which can sometimes be misleading in terms of the real time, cost and professional experience involved to complete projects.
QR: Finding qualified labor is a challenge. Are you hiring this year, and how do you go about finding the right people for your company?
RW: Yes, we have been hiring. The best hires come from networking and finding those who fit the culture of always doing their best. Training for job specifics can follow.
QR: What is your No. 1 source of leads right now, and why is it working?
RW: We continue to have great leads from repeat and referral business. It’s always a function of taking care of our clients.
QR: What is your favorite item in your office?
RW: The people—I love our team.
QR: What motivates you every day?
RW: I’m lucky that I get to do what I love to do. It’s easy motivation. | QR