New CEO Named at Leaf Home

Gridiron Capital brings in Jeffrey Housenbold who previously oversaw the growth of Shutterfly.

authors QR Staff | November 16, 2021

Leaf Home announced that it appointed Jeffrey Housenbold as president and chief executive officer, effective immediately. Current chief executive Jeff Beck will serve as chief growth officer.

In a release the company cited Housenbold’s “nearly three decades of hyper-growth and brand-building expertise and experience leading, operating, and investing in rapidly growing tech-enabled consumer and enterprise businesses.”

Most recently Housenbold founded and served as managing partner of Honor Ventures, a mid-stage growth equity fund that invests in transformational consumer technology companies. Previously, he was a founding managing partner at SoftBank Investment Advisers, where he assisted in managing $130 billion in assets across SoftBank’s Vision Funds. From 2005 to 2016, Housenbold served as president and CEO of Shutterfly leading its transformation to the fifth largest stand-alone e-commerce company in the country.

Leaf Home has 2,200 employees across 152 offices in the U.S. and Canada across its four brands: LeafFilter Gutter Protection, Leaf Home Safety Solutions, Leaf Home Water Solutions, and Leaf Home Enhancements. In the last 18 months, the company has added 53 new offices in markets like Denver, Kansas City, Atlanta, and Cincinnati, among others. Leaf Home is backed by Gridiron Capital, an investment firm focused on partnering with founders, entrepreneurs, and management teams, that acquired the business in 2016.

“We are thrilled to welcome Jeff as the new CEO of Leaf Home. The company has continued to scale its infrastructure and enhance the suite of solutions it provides to customers across the country, and I am confident the vision, strategy, and value creation experience Jeff brings will turbocharge Leaf Home’s momentum,” said Tom Burger, chairman of Leaf Home and co-founder and managing partner of Gridiron Capital. “I look forward to working closely with him to establish Leaf Home as the solutions provider of choice for home improvement needs across the country, while positioning the company for its next phase of continued success and long-term sustainable growth.”

“Leaf Home is a one-of-a-kind home solutions platform, and as individuals today are utilizing their homes in different ways and staying put longer in an aging and underinvested housing market, the need for ongoing home improvements will continue to grow,” said Housenbold. “Having a tech-enabled solutions provider that homeowners can trust for all of their needs allows for true peace of mind and enhanced home value. There are incredible opportunities to grow the business and expand the industry-leading services and products we provide to create a truly one-stop home improvement offering for customers nationwide. I look forward to working closely with Tom and the entire management team to execute on our shared vision and have an instant impact for our customers and employees.” QR

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