New Strategic Plan, Goals Implemented by NKBA

by WOHe

New Strategic Plan, Goals Implemented by
NKBA

Hackettstown, NJ The Board of Directors of the National Kitchen
& Bath Association has “charted a new course” for the
association, developing a strategic plan “that focuses on
membership development and creating benefits for all facets of the
kitchen and bath industry,” the trade association announced.

The NKBA, headquartered here, said last month that its new
strategic plan, scheduled to take effect in 2000, resulted from a
recent survey of members regarding NKBA’s strengths and weaknesses,
and what specific benefits the NKBA could provide to help members’
businesses.

“More than one-third of all respondents said professionalism was
an important reason why they are a member of NKBA, as are
educational programs and networking opportunities,” the association
noted.

“Members also rely heavily on the NKBA “to keep them up-to-date
on industry issues and to stress consumer brand awareness of the
association its members,” the association added.

“The new strategic plan is built around our members’ needs and
wants,” said NKBA president Jeff Burton. “It is a clear and concise
road map for the association to begin following and get us moving
in the right direction.”

Other goals established by the association’s board of board
include pursuing programs to promote chapter growth and
development; building consumer awareness and brand preference for
NKBA members, and monitoring and influencing the development of
public policy and legislation, the NKBA stated.

Among the association’s specific goals are to increase new
memberships by 10% annually through 2005; to raise the membership
retention rate to 95% annually through 2005, and to create a
regional network for the development of chapter growth that will
increase the number of chapters to 75 by 2005, association leaders
said.

“A cohesive plan for the future of the association takes all the
pieces of the pie and makes it whole,” commented NKBA chief
operating officer Cecilia Balazs. “The new strategic plan promotes
a sense of unity between all those in the industry.”

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