New Survey Pinpoints Dishwasher Usage Trends

by WOHe

New Survey Pinpoints Dishwasher Usage
Trends

NEWTON, IA
Dishwashers are playing a growing role in today’s kitchens, being
used an average of 4.5 times a week and being viewed as either
“important” or a “can’t be done without” appliance by some 87% of
consumers, according to a recent Jenn-Air “Come Clean”
survey. 

More than a thousand consumers nationwide participated in the
survey, logging their preferences in such items as most desired
features in a dishwasher, frequency of use, demand for multiple
dishwashers and the dishwasher’s overall importance compared to
other kitchen appliances, the Newton, IA-based company noted.

The vast majority of survey respondents (87%) viewed the
dishwasher as “important” or something that they “can’t do
without,” with slightly more women (89%) than men (86%) seeing the
dishwasher as indispensable. When rating the importance of other
kitchen appliances, 100% rated the refrigerator as important or
something they can’t do without, 97% rated ovens this way and 94%
viewed a microwave as critical (see Graph 1).

When it comes to most desirable features, some 84% of
respondents voted “ultra-quiet” as a high priority (see Graph 2).
The demand for quiet dishwashers mirrors the survey’s question
about dishwasher pet peeves, wherein 50% of respondents identified
noisy dishwashers as a problem. 

Storage ability was also seen as valuable to consumers, with 58%
of respondents citing a container for small, awkward items as a
desirable feature in dishwashers. 

Other important features, as cited by consumers, included an
easy-to-read control panel, which garnered 55% of consumers’ vote,
a stainless steel interior, which was viewed as an important
feature by some 40% of respondents, and a high-styled appearance,
which was rated key by 35% of survey respondents.

The survey also looked at dishwasher frequency of use, with the
majority of respondents (34%) noting that they use their dishwasher
between three and five times a week, while another 26% use it once
a day, 26% use it once or twice a week, 10% use it less than once a
week, and 4% use it two or three times a day.

With the trend toward larger, multi-function kitchens that work
for both multiple cooks and entertaining, increasing numbers of
consumers have begun to view dual appliances as an important part
of kitchen function. In fact, according to the survey, 63% of
respondents said they would like to have two refrigerators, 36%
cited a need for two ovens, 21% desired two microwaves and 19%
expressed a desire for two dishwashers.

1. Importance of Kitchen
Appliances

 
Total
Men
Women
Refrigerator
100%
100%
100%
Oven
97%
96%
98%
Microwave
94%
93%
94%
Dishwasher
87%
86%
89%
Toaster
71%
69%
73%
Blender
31%
30%
32%
2. Features Wanted in a
New Dishwasher

 
Total
Men
Women
Ultra-quiet
84%
81%
86%
Container for small, awkward items
58%
54%
62%
Easy-to-read control panel
55%
55%
55%
Stainless steel interior
40%
41%
40%
High-styled appearance
35%
33%
37%
Other
18%
17%
18%

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