NKBA Joins as Group’s Sponsor

by WOHe

NKBA Joins as Group’s Sponsor

Hackettstown, NJ The National Kitchen and Bath Association
(NKBA) has become a sponsor of the Manufacturer Representatives
Educational Research Foundation (MRERF), a Geneva, IL-based
consortium of industry-specific associations of sales
professionals.

According to Cecilia Balazs, CEO of the Hackettstown, NJ-based
NKBA, the alliance with MRERF will help NKBA fulfill one of its
goals improving and supporting the commercial success of the rep
firms that are among its members, as well as communicating to the
manufacturer community the benefits of outsourcing field sales to
professionals. NKBA members will be able to participate in the
Foundation’s programs of education, aimed at enhancing professional
growth for multiple-line sales agencies and their personnel.

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