NKBA Study: Millennials Outspend Others on Kitchen and Bath Remodels

by Ashley Lapin Olian

Hackettstown, NJ — Millennials outspend other age groups when remodeling their kitchens and bathrooms, according to new research from the National Kitchen & Bath Association (NKBA). The research, which includes respondents ranging in age from 18-68+, found that millennials spend an average of 17.7% more than the $19,155 typically invested in a kitchen remodel, and 42.3% more than the $11,364 normally allocated to remodel a bathroom.

“Understanding Millennial Kitchen & Bath Consumers” compares the behavior and attitudes of those ages 18-37 to other generations when planning kitchen and bath remodeling projects. The study, conducted by The Farnsworth Group, also found that more than half of the millennial generation has purchased a home in the last five years.

Other findings include:

  • When purchasing kitchen and bathroom products, younger generations value Internet searches and information from friends and family members more than other age groups.
  • Customer reviews are more important to millennials when selecting kitchen products compared to other age brackets. In the bathroom, the cost of a product is paramount for millennial buyers when compared to other generational groups.
  • In the kitchen, top remodel products installed were: Countertops (89%), Kitchen Faucet (75%), Kitchen Sink (74%) and Cabinetry (73%).
  • The average project plan time for kitchen remodeling was 1-3 months.
  • In the bathroom, top remodel products installed were: Flooring (79%), Bathroom Sink (77%), Bathroom Sink Faucet (74%) and Toilet (66%).
  • Master bath remodels made up 80% of total bathroom remodels.

Related Posts

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More