Nominations Sought for New Awards Program

by WOHe

Nominations Sought for New Awards

Hackensack, NJ – Kitchen & Bath Design
has issued a call for nominations for its new
industrywide awards program, aimed at recognizing “leadership
excellence” at the kitchen/bath dealer, distributor, cabinet shop,
sales rep and manufacturer levels.

K&BDN’s annual “Industry Leadership Awards Program” –
a kitchen and bath industry first – is being launched in 1999 to
honor industry professionals for outstanding achievements in eight
categories that focus on skills in business management, marketing,
use of showrooms, industry/community service and related areas,
according to K&BDN publisher Eliot Sefrin.

“Our aim is to recognize the people and the businesses that stand
head and shoulders above others in the kitchen and bath industry –
the people and companies that epitomize what ‘real leadership’ is
all about,” said Sefrin.

The awards program, he noted, “will not cite companies or
individuals on the basis of sales volume or design expertise – the
two most common focal points for industry competitions.

“Instead,” said Sefrin, “K&BDN will be honoring those
companies and people that lead the kitchen and bath industry by
example, and help raise the industry to a higher level, simply by
the way they conduct business each day.

“We want to identify and honor the companies and people that others
can benchmark against, use as role models and even look to as a
source of inspiration,” he said.

Among the competition’s award categories are the following:
1. General Excellence in Operating a Kitchen & Bath
Honoring independent kitchen and bath dealers
for overall excellence in management, sales, marketing, customer
service, professionalism and other key aspects of operating a
successful dealership.

2. General Excellence in Operating a Kitchen & Bath
Distribution or “Whotail” Firm:
Honoring kitchen/bath
distributors or wholesale/retail firms (“whotailers”) for overall
excellence in management, sales, marketing, customer service and
support for dealers, remodelers and other product specifiers.

3. Most Innovative Kitchen or Bath Retail Marketing
Honoring kitchen/bath dealers, whotailers, cabinet
shops, multi-branch or other retailers for a targeted marketing
effort that successfully combines advertising, promotion and
special events, while resulting in sales growth or a business

4. Most Innovative Business Management Strategy:
Honoring kitchen/bath dealers, whotailers or cabinet shops for
successfully implementing a business management strategy that has
resulted in a tangible improvement in internal operations,
personnel relations or corporate profitability.

5. Most Innovative Showroom or Use of Displays:
Honoring kitchen/bath dealers, distributors or whotailers for
outstanding pro-duct merchandising, showroom design, use of
displays or use of a showroom as a marketing vehicle.

6. Independent or Factory Sales Rep of the Year:
Honoring factory-employed or independent sales or customer service
representatives for successfully representing the interests of
suppliers, while demonstrating superior support and responsiveness
to the needs of their customers.

7. Most Innovative Supplier Support Program:
Honoring manufacturers, importers or suppliers of kitchen and bath
products for implementing a support program that assists dealers or
distributors in sales, product expertise, business management,
showrooms and related areas.

8. Kitchen & Bath Industry and/or Community
Honoring kitchen/bath industry-related
individuals, companies or groups for an outstanding contribution to
their community or the public at large, or for contributing to the
growth in stature and professionalism of the industry.

First, second and third place winners will be honored in each
category, said Sefrin. Award recipients will be profiled in the
October issue of K&BDN; will receive article reprints and
handsome display plaques, and will be honored at the
K&BDN-sponsored Kitchen & Bath Design Expo ’99,
Sept. 30-Oct. 2 in Baltimore.

Judging will be conducted by a panel of industry professionals. The
nomination deadline is July 12.

Details on the awards program – including rules, qualifications and
nomination forms – can be obtained by contacting
K&BDN, 2 University Plaza, Suite 204, Hackensack, NJ
07601; telephone: (201) 487-7800; fax: (201) 487-1061.

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